Ariel Pods are one of the signature products of Procter & Gamble. Through the OntoTrans project, we want to improve their design, performance and sustainability with modelling applications. On the one hand, smart tools enable us to predict the characteristics of new formulations and to choose the most promising one among them. On the other hand, they enable a prediction of the market dynamics based on historical data.
The sought benefit is to rapidly react to the change in market reality, competitive initiatives, economic drivers and distribution, and to offer the best possible product line-up to consumers. The benefits include a faster product development cycle and adaptation of solutions responding to different consumer segments, while continuously improving product and process sustainability.
Find out more in the Innovation Case Video!
In detergent pouch systems, the challenge lies in enhancing better integrated and digital design, and the development of laundry detergent pouch systems. Current bottlenecks are:
1. The development of appropriate consumer data/models in the translation process describing the country-specific consumer habits and practices and the fast-evolving individual markets reality
2. The integration of models in a unified ontology framework. Here, the benefits include a faster product development cycle and adaptation of solutions responding to different consumer segments, while continuously improving product and process sustainability.