NEW Video! P&G Innovation Case

10. July 2023

The third OntoTrans innovation case video by OntoTrans project partner P&G (Belgium) is out!

Our industrial partner Procter & Gamble presents OntoTrans and the innovation applications "Post-launch analysis of pouch detergents" and "Detergent Pouch Systems" in this video.

Ariel Pods are one of the signature products of Procter & Gamble. Through the OntoTrans project, we want to improve their design, performance and sustainability with modelling applications. On the one hand, smart tools enable us to predict the characteristics of new formulations and to choose the most promising one among them. On the other hand, they enable a prediction of the market dynamics based on historical data.

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