OntoTrans on Instagram

20. July 2022
OntoTrans started a Science Communication Initiative on Instagram

In May 2022 OntoTrans started a Science Communication Initiative on Instagram.

The goal of the Instagram presence is to make our scientific knowledge accessible to many people in an easily understandable and fun way, show the importance of science and OntoTrans for society and spark
interest for our field of research in the next generation of students and scientists.

We chose Instagram as a means of communication as it is one of the most used social media platforms worldwide with 90% of its users being under 35 years old (1).

(1) https://info.lse.ac.uk/staff/divisions/communications-division/digital-communications-team/assets/documents/guides/A-Guide-To-Social-Media-Platforms-and-Demographics.pdf

Content is published once a week and made up of infographics, fast facts and project updates. The posts give insight into different relevant topics for our work, OntoTrans in general and also the different kinds of personas working on our project.

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